TouchPros.

A Recognition Platform, Brought Into Focus.

MY ROLE

Creative Director at TouchPros

SCOPE

Brand Systems, UX/UI, Sales Enablement

CONTEXT

Employment · Product & Brand

TouchWall interface layouts across several branded recognition displays

THE BRIEF

A Recognition Platform, Brought Into Focus.

TouchPros needed to modernize its TouchWall recognition platform while keeping the familiarity schools already trusted. I led the brand refresh and UX/UI direction, connecting product interfaces, marketing, and client-facing materials.

MY CONTRIBUTION

I developed typography, color, iconography, interface templates, navigation patterns, product mockups, sales materials, and a client Content Creator Guide. I worked with internal teams to carry the system across product and marketing. The existing TouchPros logo was retained.

01 / The challenge

Modernize Without Losing Recognition.

The work had to serve students, alumni, coaches, and administrators. An aging interface and disconnected sales materials made consistency a central design problem. The goal was an evolution of the existing brand, with clearer navigation and a stronger visual hierarchy.

TouchWall product shown across desktop, tablet, and mobile devices — Product visualization connecting the TouchWall experience across screen sizes.

02 / The decisions

Build Rules That Travel Across Touchpoints.

I refreshed the visual language around the existing logo, then applied the same typography, color, and icon principles to the interface and sales system. School-specific layouts could express each institution’s identity while sharing a common structure.

A collection of athlete recognition screen layouts with school colors and portrait photography — Recognition templates use a shared hierarchy with room for school-specific colors and content.

03 / The delivery

Give the System Practical Tools.

Brochures, pricing and specification materials, trade show assets, and product presentations supported the sales team. A Content Creator Guide helped clients prepare their own TouchWall content. Feature branding and enclosure concepts extended the visual system into new product applications.

TouchWall 6 marketing brochures and presentation materials — Sales collateral connects product features with the refreshed brand language.

TouchWall Enhance enclosure concepts for three school recognition kiosks — TouchWall Enhance enclosure design concepts, shown as product visualizations.

OUTCOME & REFLECTION

A Unified Brand and Production System.

I delivered 120+ creative projects and 300+ production assets across product, marketing, sales, and client materials. Unified brand guidelines gave those outputs a shared visual foundation.

120+Creative Projects

300+Production Assets

COMPANY CONTEXT / ARCHIVED PUBLIC FIGURES

Website-Reported Growth Across the Comparison Period.

I served as Creative Director from July 2022 to August 2023. The closest verified pre-start capture is June 29, 2022; the comparison ends May 24, 2023, within my tenure.

TouchPros website-reported counts from archived captures
Reported count	June 29, 2022	May 24, 2023	Change
Schools	676	751	+11.1%
TouchWalls	861	992	+15.2%

These are company-reported website counts across two snapshots, not a causal measure of my work or a measurement of my entire employment period.

June 29, 2022 archive ↗May 24, 2023 archive ↗

Work completed as Creative Director at TouchPros. Product development involved internal teams. The TouchPros logo and client school identities were existing assets.

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A geometric brand mark, product architecture, and packaging with a distinct shelf presence.