Case Study
AN ODYSSEY OF FLAVOR AND RESPONSIBILITY
In the world of culinary creativity, The Cherry Bee stands as a testament to innovative thinking and responsible sourcing. Crafted as a unique BBQ Pop-Up, the Cherry Bee centers its narrative around cherrywood and honey, exclusive ingredients that define its flavor profile and ethos.
BRANDING WITH MEANING
The Cherry Bee's identity is encapsulated in a vibrant logo—a minimalist interpretation of a bee crafted from yellow cherries. Its antenna represents cherry stems, and the wings symbolize honeycombs. An expressive design, the logo captures the chef's spirited style and the spicy kick found in some of the offerings.
SUSTAINABILITY AT ITS CORE
This isn't just about delicious BBQ; it's about a conscious journey towards sustainability and awareness. Working exclusively with organic farms that support bee populations, The Cherry Bee champions the importance of pollination and strives to prevent colony collapse disorder. Even the names of the smokers, "Maja" and "Gucio," pay homage to characters that celebrate bees.
The Cherry Bee is a story about a symphony of flavors, values, and visual expression. The design thoughtfully bridges the culinary world with social responsibility, embodying a compelling vision that extends beyond the plate. It's not just about how many stings one can handle; it's about savoring a meal that resonates with meaning.