Boozy Suzi.

A Brand with Personality Built Into the System.

MY ROLE

Brand Concept, Identity & Visual System

SCOPE

Naming, Typography, Graphic Elements

CONTEXT

Brand Concept · Not a Manufactured Launch

THE BRIEF

A Brand with Personality Built Into the System.

Boozy Suzi explores a portable cocktail brand for events, pop-ups, and social gatherings. I developed the concept as a connected identity system, with a memorable name, expressive character, and visual elements that could adapt across applications.

MY CONTRIBUTION

I developed naming and positioning, the identity, a custom type direction called BoozySans, and supporting graphic elements. AI-assisted ideation supported early exploration; design refinement used Illustrator and Photoshop.

01 / The identity

Give the Name a Recognizable Personality.

The name ties to the client, Suzette, and establishes an approachable tone. The identity explores character and memorability while keeping the system adaptable across packaging concepts, merchandise, and digital use.

Brand identity for an event-focused concept. The project includes AI-assisted ideation and design refinement in Adobe tools.

02 / Typography

Make the Voice Visible in the Lettering.

BoozySans explores a custom type direction that carries the identity’s personality beyond the logo. Its forms support a consistent voice across names, flavor variations, and promotional applications.

BoozySans custom type direction showing letterforms, numerals, and punctuation — BoozySans type exploration and specimen.

03 / The visual system

Build a Kit with Room to Play.

Supporting drink, ingredient, and serving-format elements extend the character of the identity. The broader concept explored portable formats and event applications. Those packaging explorations communicate direction and experience rather than final production specifications.

Illustrated drink, fruit, and ingredient elements for the Boozy Suzi visual system — Supporting graphic elements designed to carry the brand across applications.

OUTCOME & REFLECTION

A Concept Expressed as a Usable Visual System.

Boozy Suzi shows my approach to developing an identity beyond a single logo: positioning, type, supporting elements, and application thinking. It is presented as concept work, with no manufactured-product or commercial-performance claims.

Brand concept developed by Marceli Jasinski for the client. AI-assisted ideation was part of the exploratory workflow; final design refinement used Illustrator and Photoshop.

NEXT PROJECT

SustainaBite

Research, brand identity, and interface concepts for a household food-waste app.