July 2022 - August 2023
HISTORY IN THE DIGITAL AGE
At TouchPros, my role as Creative Director allowed me to lead and innovate in several key areas, producing tangible results that have resonated with our clients and audience.
TRANSFORMING THE TOUCHWALL 6 UI/UX
My most significant accomplishment at TouchPros was launching the update of the TouchWall6 User Interface. This process involved a complete redesign of both the user interface and user experience, aimed at making the platform more engaging and functional. The interface's evolution facilitated diverse schools and universities to utilize the platform in unique ways.
ENHANCING SCHOOL ENVIRONMENTS
Working closely with educational institutions, I helped create engaging experiences by designing wall wraps (murals) and touchscreen enclosures. This initiative transformed spaces into vibrant meeting hubs for students, athletes, and visitors, reflecting the schools' sports history and student achievements.
UNIFYING THE TOUCHPROS BRAND
I led the redesign of the TouchPros Website, introducing new user experience pathways for clients to learn about TouchWall6 features. The entire process emphasized unification and freshness, aligning all aspects of the brand across internal and client-facing documents.
BOOSTFUNDZ - DESIGN, COLLABORATION, MANAGAMENT AND INOVATION
I had the privilege of leading the development team for a web based fundraising platform and app that provided a new avenue for my creative leadership.
From inception to completion, my role was integral in shaping the platform's features and direction, including managing the project and maintaining direct communication with our key client. I engaged closely with the developer team, fostering collaboration, and ensuring that each stage of the project aligned with the vision and goals of the platform. The process was an exciting exploration, as we navigated through various design challenges and opportunities, always keeping the client's needs at the forefront.
The result is a beautifully crafted app that I believe will make a positive difference. The platform is a testament to the power of design, technology, and teamwork. I'm thrilled to have been part of this journey, and I look forward to seeing how BoostFundz continues to grow and help others in the future.
FLYSLIDE 2.0 - REBRAND and UX/UI
A new logo was created to symbolize a leap into modernity for the web application renowned for digital display and signage solutions. The reimagining extended beyond mere aesthetics; it was a comprehensive overhaul that enhanced the user experience, simplifying the backend interface to ensure intuitive navigation and ease of use. The new visual identity and streamlined functionality collectively elevate the application, setting a new standard for user-centric design in digital signage software.