September 2010 - May 2018
Creative Director
Due to confidentiality agreements, projects cannot be displayed publicly.
ACHIEVING VISIBILITY IN MAJOR RETAILERS:
During my tenure at Team Impressions and The Peel People, I played a pivotal role in propelling our products into the limelight of major retail chains. My strategic design initiatives led to the successful placement of our artwork and sticker products in the bustling aisles of Walmart, Target, Meijer, Family Dollar, and Dollar Tree. This achievement not only marked a significant milestone for the company but also served as a testament to the universal appeal and market readiness of our designs. Through a keen understanding of consumer trends and retail dynamics, I was able to create products that not only caught the eye of shoppers but also met the stringent demands of retail giants, ensuring our presence where it matters most.
UNLEASHING CREATIVITY AND INNOVATION
As Creative Director at Team Impressions and The Peel People, I was at the forefront of creativity and innovation. My role expanded and encompassed leadership, strategic vision, and the pursuit of artistic excellence.
LEADING WITH VISION
My responsibilities were multifaceted. I led a talented team of artists, fostering an environment of collaboration. My guidance and insight helped translate creative visions into tangible products, from inception to final execution.
SPECIALIZATION IN STICKERS AND PACKAGING
As a key contributor to a leading sticker manufacturer, I delved deep into the specialized realm of sticker and packaging design. This distinctive journey enabled me to merge artistic creativity with practical functionality. The outcome? Captivating designs that not only resonated with a broad spectrum of audiences but also elevated the overall brand experience.
EMPHASIS ON COLLABORATION
My role extended beyond the creative department. By forging connections with other teams and clients, I ensured alignment between creative objectives and business goals. This synergy allowed us to produce work that was not only visually compelling but also strategically sound.
The time spent at Team Impressions and The Peel People was a journey of exploration, growth, and creating lasting impression in the world of design.